If stocks were a Super Bowl... S&P 500 would be at 16,000+ now - Bank of America By
2024-02-10 00:20:04

Bank of America strategists highlighted the exponential growth in the cost of advertising during the Super Bowl, illustrating the unparalleled inflation rate associated with one of America's most watched sports events.

Ticket resale platform StubHub forecasts that this Super Bowl could set a record as the priciest ever, with the average ticket sale price reaching approximately $8,600, marginally surpassing the cost of tickets for the Super Bowl held in Los Angeles two years prior.

From the inaugural Super Bowl I in 1967, where a 30-second advertisement cost $37,500, the price has skyrocketed to a staggering $7,000,000 for Super Bowl LVII, marking an 185-fold increase, analysts’ analysis shows.

This surge in Super Bowl ad pricing outpaces the inflation of virtually any other product or service, underscoring the NFL's dominant presence in television viewership.

To put this into perspective, if other everyday items experienced the same rate of inflation as Super Bowl ads, the economic landscape would look drastically different.

Chicken wings, which cost 23 cents per pound in 1967, would now be priced at $43 per pound. A six-pack of beer, similarly affected, would cost an astonishing $340. The price of a gallon of gasoline, meanwhile, would surge to $61. The average US house price would skyrocket to $4.2 million.

Finally, the would be at 16,374, analysts’ projection showed.

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